Earth as seen from above. Photo: Unsplash

First you will be surprised to learn that your flight from LAX to London Space Pad will be only 2.5 hours. It might have been shorter, but, at $15,000 per ticket the company has designed the flight experience to make sure all 33 passengers (nicknamed “Angels”) feel like they’re getting their money’s worth.

Alcoholic beverages cannot be consumed during interspace travel, but pre-flight service back at SpaceXPort has five-star meals and wholesome vegan snacks, symbolizing the best foodstuff planet Earth has to offer. A monoglide transports you to the SpaceX pad and your SpaceXCraft. …


For brand communities to be sustainable, purpose-driven and authentic, they must ping million-years-old receptors responsible for instinct and rational thinking. (Photograph: Federico Jordan)

Scientists tell us that our modern-day human brain is the result of 20 million years of evolution. It is a jungle of stimulus-response training, the result of hundreds of thousands of millions of billions of inputs and outputs, Beta testing, fight or flee responses, not to mention the building of sounds and symbols necessary for one human being to communicate with another — language and the written word. We have even developed other abstract symbols to help communicate other abstract thoughts. (Math? Go figure.)

The human brain weighs approximately three pounds. We use all of our brain at different times…


Photograph: Federico Jordan

Scientists tell us that our modern-day human brain is the result of 20 million years of evolution. It is a jungle of stimulus-response training, the result of hundreds of thousands of millions of billions of inputs and outputs, Beta testing, fight or flee responses, not to mention the building of sounds and symbols necessary for one human being to communicate with another — language and the written word. We have even developed other abstract symbols to help communicate other abstract thoughts. (Math? Go figure.)

The human brain weighs approximately three pounds. We use all of our brain at different times…


Lil Nas X seizes cultural leadership (again) with latest PR stunt

In Nike founder Phil Knight’s book “Shoe Dog” he focuses on the deals. Factory deals, sponsorship deals, celebrity deals. It’s all about connecting superstars to superschtick. He never once talks about the cultural relevance of Nike advertising or the “Just do it” line ripped from a Clint Eastwood movie.

What Knight seemingly doesn’t understand (or brilliantly avoids) is that while Nike makes shoes, Nike consumers have made the brand. And that Nike brand is boundless, far outside the bell curve of rubber soles, fabric science, cushioned layers, color swatches and shoedogging.

It is more “Nike” than shoe.

This week the…


You can help grow your brand by single or double digits by deploying this amazing simple activation method

Here’s an activation you can deploy that has been proven successful in-market, with single and double-digit sales increases for billion-dollar brands. There are even some additional branding tips for you at the end.

Whether you are a product or a service, here’s a proven method to help grow your brand:

First. Identify your brand zealots and define what makes them your brand’s best promoters.

Second. Identify your potential zealots and define what’s keeping them from becoming staunch brand advocates.

Here’s the first step: Identify your raving fans — brand zealots. These are the people who don’t just like you, they…


New video makes data analytics come alive via high production values and low budget tools

B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate.

In truth, the wall between consumer and B2B has been dissolving for years. Blendtec threw ridiculous objects into their industrial blenders and chopped weird stuff to smithereens on YouTube. Salesforce — as B2B as it gets, had Neil Young playing at company events for…


Solar energy is one of the fastest growing sectors in U.S. economy and is attracting more consumers. Photo: Unsplash @kmagnuson

President Biden plans to invest $400 billion in clean energy and innovation over the next ten years, as one part of his public program. According to the Biden administration, that’s double the cost of the Apollo program which put on the moon.

But solar energy is no longer just for climate change advocates. In places like Texas, both ranchers and homeowners want to reduce energy costs, or even gain independence by getting off the electrical grid. …


Sleek e-mobile road candy from designer Joe Doucet @JDXP is currently unavailable. But what if?

Well, not all cars anyway. Consumers today have over 300 different models of cars, trucks, vans and SUVs to choose from. But there is overwhelming homogeny in car design. Which is why, driving down the Interstate, you can’t tell one car brand from the other.

(“Is that a Kia or a Hyundai? Wait — it’s a Mercedes?!!”)

One of the pleasant side effects of Covid-induced streaming on Netflix these days is to witness the panoply of legacy car design, from Alpha Romeos and Rolls Royces on “The Crown”, to “Ford vs. Ferrari” and their eponymous automobiles. …


Bomani is the current spirit guide for new drop-in audio app Clubhouse already valued at over $100 million

By the end of 2021, the platform that everyone will be raving about won’t be TikTok, it will be a new community app called Clubhouse. Currently invite-only and in Beta, we learned about Clubhouse the same way that we learned about Google: A friend told us about it, then invited us in.

Imagine you’re working, when a text pops up on your phone. “Free to welcome Maria S?” the text reads, “They just signed up to Clubhouse and we’d love for you to walk them in!”

Of course.

This polite bonhomie is typical of Clubhouse, the buzzy new platform created…


ILLUSTRATION BY LINCOLN AGNEW. PHOTOGRAPH BY GAGE SKIDMORE

Wednesday marked the day-long relaunch of a global Brand called the United States of America. At least three national networks streamed the day-long event of the inauguration of President Joseph Biden and Vice President Kamala Harris, marking the nation’s 46th peaceful transition of power and the end of the uncivil Trump administration.

Presidential Inaugurations are always ritualized events, but yesterday’s ceremony was more intentional, more diverse, and more essentially American than any inauguration in the last 50 years.

The day-long event was both political and cultural. There is a great universe of tropes and memes that American citizens have followed…

Patrick Hanlon

Nontraditional, people-first brand evolutionary, author of “Primal Branding,” TEDx, YouTube Creator Academy, PRIMAL.LIVE, founder primalbranding.co &Thinktopia®

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