May 26Member-onlyIs Janelle Monáe’s “Lipstick Lover” the Hit Of Summer 2023?Every Summer comes with its own iconic soundtrack. This year, fans are wondering if it’s going to be Janelle Monáe’s “Lipstick Lover” or her single “Float” from her insanely anticipated new album THE AGE OF PLEASURE (launching this Friday, June 9th) that will be spun on our Summer playlist. As…Music3 min readMusic3 min read
May 15Member-onlyPeople Don’t Want A Journey, They Want A Joy RideRelationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that consistently excite and deliver awe and wonder not only meet quarterly projections, but bring you closer to your Brand vision. You might think in terms of a funnel, but your…Branding5 min readBranding5 min read
May 11Japan’s Latest Export: Radioactive Nuclear Waste22Patrick HanlonThank you for bringing this issue to light via your post.Thank you for bringing this issue to light via your post. It seems there is still a general acceptance that Tritium is 'less harmful', but the gall to start the discharge in 2023 already is crazy.1 min read1 min read
Apr 14Member-onlyZealots And Advocates: The Few That Influence The ManyHeavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles: Heavy users are customers who use…Marketing4 min readMarketing4 min read
Apr 11Member-onlyCorporate Turns To Solar To Push Sustainable Profit GoalsA 2022 report from the Solar Energy Industries Association (SEIA) names Meta (Facebook), Amazon, Apple, Walmart and Microsoft as the five top solar users in corporate America. Solar is at the forefront of a major corporate push toward clean energy, sustainability and more sustainable design. “Solar is incredibly flexible,” observes…3 min read3 min read
Apr 9Member-onlyThe Smashing Intersection Of Roland Barthes And Primal BrandingRoland Barthes was a French literary theorist and philosopher who made significant contributions to the fields of semiotics, the study of signs and symbols. He argued that myth was a form of language that used these elements to convey cultural values and beliefs. …Storytelling3 min readStorytelling3 min read
Apr 5Member-onlyEarth Day’s First Day On Earth, 1970Remember when Joni Mitchell first sang, Hey farmer farmer put away that DDT now? Probably not. But her ballad, written in 1970, protested the use of chemicals and pesticides which were invisibly killing the birds and the bees in industrial farming. …Sustainability5 min readSustainability5 min read
Apr 2Member-onlyHow Do I Create A Music Brand Using Primal Branding®? Week 7: Leader“When you hit a wall, just kick it in.” — Patti Smith You can’t make me famous, I’m already famous in my head. — Anonymous When some people look up into the sky, they see only a mass of stars (and perhaps a few stray satellites). But others look up…Music11 min readMusic11 min read
Mar 26Member-onlyHow Do I Create A Music Brand Using Primal Branding®? Week 6: Nonbelievers“Anybody has the power to hurt somebody that is saying, Hey, look at what I made, you know? Everybody wants to be seen. Everybody wants to be acknowledged. And artists aren’t any different. I’m not any different.” - Jeff Tweedy/Wilco Haters, pagans, critics, trolls. For all the hundreds or thousands…Music8 min readMusic8 min read
Mar 24Member-onlyNobody Cares: StartUp Rule #1There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world. Truth is, nobody cares. Not really. Sure, your mentor may care. Your spouse may care…Startup6 min readStartup6 min read
