We are born into story. From the moment we dive headfirst into the world we are anointed with a name, then told that we are a son, daughter, sister, cousin, grandchild, here’s your bed, here’s your room, this your house. …

The enthusiasm around web3 is not misplaced. Daily life on the Internet these days has become a wind tunnel test on our collective soul. The convoluted mix of surveillance capitalism, weaponized identity theft and echo chamber of the vanities makes us feel overdue for some stretch goals and new territory. …

I once sat in an auditorium with a group of marketers to listen to Jack Trout and Al Ries talk about their new book, “Positioning: The Battle For Your Mind.” They handed out a narrow orange (orange!) pamphlet that highlighted their ideas — I still have it somewhere. In the…

I once sat in an auditorium with a group of marketers to hear Jack Trout and Al Ries talk about their new book, “Positioning: The Battle For Your Mind.” They handed out a narrow orange (orange!) pamphlet that highlighted their ideas — I still have it somewhere. In the 1970s…

Tchaikovsky. Chekhov. Dostoevsky. Rudolph Nureyev. These have been the cultural faces of Russia for decades. But since Russia’s invasion of Ukraine on February 24, the soft culture of Russia has been recast by the hard face of Putin. “If Russia is considered a brand or trademark, then Putin has done…

Several years ago we were in Paris somewhere where near the department stores, holding hands and angling off into neighborhoods unknown when we came upon a small square that dated back to before the Napoleons. The surrounding streets flowed decisively toward the square, recognizing that the town square was a…

NFTs are eating the world. The Non-Fungible Tokens category jumped from a $2.5 billion market during the first half of 2021 to over $40 billion by year’s end, according to Bloomberg. …

The last time that we created a great new communications model, we called it the Internet. Not since the telegraph or the telephone had human beings created such a new way for two-sided communications. (Newspapers were two-sided only as far as “Letters To The Editor”.) Radio and television are one-sided…