Jan 9Member-onlyWhat Inspired Me To Write ‘Primal Branding’?Recently, Ian McKenzie in London wrote, “Hey Patrick, I was down a YouTube rabbit hole one day and the guys in the video were discussing your book. It’s on my Mount Rushmore when it comes to books about branding. What inspired you to write it?” I have answered this question…Branding3 min readBranding3 min read
Jan 4Member-onlyBrand Storytelling: Land Rover’s Epic AdventureSince 2016, Brand Storytelling has been gathering top brands at Deer Valley Ski Resort in Park City, Utah to celebrate brand-funded filmmaking and content creation. A sanctioned event of Sundance Film Festival, over 120 feature, short…Branding2 min readBranding2 min read
Dec 15, 2022Member-onlyWhat Is Brand Voice, Again?Brand voice is often described as the words and grammar you use to communicate with people. …Branding6 min readBranding6 min read
Dec 12, 2022Member-onlyPrimal Branding Finds Peaks In The Flat EconomyWhere we shortlist things that to help you get through the anticipated churn of the coming year. Instead of mass markets, seek the multitudes of niche audiences. Massive influencers have been outed and micro-influencers who have actual contact with fans now have more tack for brands seeking authentic relevance. …Marketing5 min readMarketing5 min read
Dec 10, 2022Member-onlyHuman[e] Wine Doing Good, Sends Profits To Good CausesPinto and Billo Navarane, owners of flourishing winery Rasa Vineyards, wanted to do something to give back to the global community. Rasa Vineyards, based in Walla Walla, Washington, creates some of the finest wine in the USA if not the planet, using grapes harvested from a section of Earth similar…Doing Good2 min readDoing Good2 min read
Dec 7, 2022Member-onlyArtist Tom Christopher’s Sketchbook Walk-ThroughOne of the artists shown at Art Basel in America at Miami Beach last week was Tom Christopher. In this video sequence, Christopher takes us through his painterly process of sketching New York City. Tom Christopher…Art2 min readArt2 min read
Dec 7, 2022Member-onlyPrimal Branding, Described by OpenAI ChatGPTOur colleague Martina Skangalova has been sick in Portugal for the last week. Perfect timing to join the over one million people who have geeked out over OpenAI’s new ChatGPT. Ask a question, get a (generally) intelligible answer. Chat GPT is capable of understanding natural human language and generating thoughtful…Open AI1 min readOpen AI1 min read
Dec 5, 2022Member-onlyThe Difference Between Traditional Brand Strategy And Primal BrandingThe main difference between Primal Branding® and the general definition of brand strategy is the emphasis on psychology and emotional factors. While traditional brand strategy focuses on creating a unique and differentiated brand image, positioning the brand in-market and developing a consistent brand message, Primal Branding takes a deeper dive…Branding3 min readBranding3 min read
Dec 1, 2022Member-onlyCreator Tina Wilcox Gives Animals A Third LifeIn her book The Conscious Kingdom, Tina Wilcox has created a rogues gallery that is equal parts Charles Dickens and Tim Burton. The daughter of a Milwaukee attorney and an MGM Hollywood starlet, Wilcox grew up in Milwaukee surrounded by three brothers, a sister, and a menagerie of animals that…Art5 min readArt5 min read
Nov 29, 2022Member-onlyHow Small Banks Are Innovating Our EconomyUndersized banks across the country and around the world are innovating our economy from the grassroots up. Unlike big banks that focus on dollar volume and returns for shareholders, small community banks, credit unions and other financial entities are responsive to the communities they serve. …Finance6 min readFinance6 min read
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![Rasa Vineyards Human[e] Wine Is Doing Good](https://miro.medium.com/fit/c/160/112/1*WQwadN6LA49iaZCDN2S_9A.jpeg)
