1 hour agoMember-onlyMake Me WeirdWalking down the streets of Chelsea I overhear someone crying into their mobile phone. “Don’t try to fit me into your box!” Their voice is a high-pitched whine, a plea. Many of us know the feeling of someone trying to squeeze us into their box. Parents, teachers, school, work, teams…Branding7 min readBranding7 min read
Sep 15Member-onlyRewild Me.Rewilding got its pioneer kickoff when architects James Corner, Piet Oudolf and Charles Renfro suggested planting wildflowers atop the former train line in Meatpacking area of Manhattan. Seeing patches of wildflowers growing for 22 blocks on The High Line provided a perfect paradox: portions of New York City’s ultradense urbanity…Branding5 min readBranding5 min read
Sep 1Member-onlyBounded Or Unbounded. What Do You Want Your Brand To Be?Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises…Branding7 min readBranding7 min read
Aug 10Member-onlyI Don’t Need A Magic Moon To Remind Me How Your Eyes Light Up The StarsDuring his interview with David Landa, partner and executive design director at Free Association in San Francisco, savvy AI technologist Doug Imbruce points out, “Moments of surprise and delight — joy! — are the primary elements of any consumer technology product. “We often talk about the ‘time to magic’ in…Branding3 min readBranding3 min read
Jul 20Member-onlyBecome Your Own Brand ArchetypeIt has become standard for marketing and communications pros to spin psychologist Carl Jung’s wheel of archetypes, hoping to land on an appropriate story model for their brand. That’s great. But here’s how to level up — the real marketing objective should be to become your own archetype, right? How…Storytelling5 min readStorytelling5 min read
Jul 3Member-onlyIs This The First BMW Ad?Does anyone remember a time before BMW? Unlikely. The German import has been on American streets since before most people were born. But in 1973, two advertising guys named Martin Purvis and Ralph Ammirati ditched Carl Ally Advertising and the Fiat account to rent a hotel room in midtown Manhattan…Branding3 min readBranding3 min read
May 26Member-onlyIs Janelle Monáe’s “Lipstick Lover” the Hit Of Summer 2023?Every Summer comes with its own iconic soundtrack. This year, fans are wondering if it’s going to be Janelle Monáe’s “Lipstick Lover” or her single “Float” from her insanely anticipated new album THE AGE OF PLEASURE (launching this Friday, June 9th) that will be spun on our Summer playlist. As…Music3 min readMusic3 min read
May 15Member-onlyPeople Don’t Want A Journey, They Want A Joy RideRelationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that consistently excite and deliver awe and wonder not only meet quarterly projections, but bring you closer to your Brand vision. You might think in terms of a funnel, but your…Branding5 min readBranding5 min read
May 11Japan’s Latest Export: Radioactive Nuclear Waste22Patrick HanlonThank you for bringing this issue to light via your post.Thank you for bringing this issue to light via your post. It seems there is still a general acceptance that Tritium is 'less harmful', but the gall to start the discharge in 2023 already is crazy.1 min read1 min read
Apr 14Member-onlyZealots And Advocates: The Few That Influence The ManyHeavy users and advocates play important roles in marketing as they can help companies to reach new customer targets, increase brand awareness and loyalty, and drive sales. But you have to know them to love them, so here’s a closer look at their roles: Heavy users are customers who use…Marketing4 min readMarketing4 min read
