Medium

Patrick Hanlon

Patrick Hanlon

·

Jun 3

Can WaWaWa Winery Rasa Vineyards Repeat The Impossible?

Rasa Vineyards is trying to reset people’s expectations of wine. “We don’t want to create the best varietals. Or the best blends. We want…

Can WaWaWa Winery Rasa Vineyards Repeat The Impossible?

Patrick Hanlon

·

Jun 1

What You Are Not, Can Be More Powerful Than What You Are

Every powerful brand community faces a group of contrarian nonbelievers who oppose what you’re all about. Pagans.

What You Are Not, Can Be More Powerful Than What You Are

Patrick Hanlon

·

Feb 23

“Wuthering Heights” Uses Haters To Voice Moviegoers’ Love Language

How do you promote a movie that first premiered in 1939? And has been seen on screens large and small in 1939, 1970, 1992, 2009 and 2011?

“Wuthering Heights” Uses Haters To Voice Moviegoers’ Love Language

Patrick Hanlon

·

Nov 19, 2025

Who Is Martina Skangalova?

She knows how to stand in front of an audience, even if it’s an audience of one. Her marketing and branding skills are intense, practiced…

Who Is Martina Skangalova?

Patrick Hanlon

·

Nov 2, 2025

Blue Chip Tattoo Flash Auction Proves Great Art Can Be Skin Deep

In 1996 there were approximately 15,000 tattoo parlors operating in the United States. Today, there are over 42,200 tattoo artists…

Blue Chip Tattoo Flash Auction Proves Great Art Can Be Skin Deep

Patrick Hanlon

·

Sep 29, 2025

People Have Asked, Can Primal Branding Help Reduce Churn?

Unsurprisingly, the answer is yes.

People Have Asked, Can Primal Branding Help Reduce Churn?

Patrick Hanlon

·

Sep 22, 2025

How Stanford University Built Its Own Billion Dollar Start-Up

Founders Amanda Calabrese (left) and Greta Meyer used the Stanford method to build their startup Sequel Spiral™ PHOTO: SEQUEL

How Stanford University Built Its Own Billion Dollar Start-Up

Patrick Hanlon

·

Jun 23, 2025

What Is Mamo?

“Mamo is the AI agent designed to manage your finances,” says the announcer voiceover in a new spot launched for @Mamo_agent.

What Is Mamo?

Patrick Hanlon

·

Jun 6, 2025

Fine Artist Lori Henson Forms The Feminine

Lori Henson’s creative path spans multiple disciplines. As a student, she studied fashion design at the Fashion Institute of Technology…

Fine Artist Lori Henson Forms The Feminine

Patrick Hanlon

·

Jun 2, 2025

“Just One Thing” Podcast Is The Thing You Need Right Now

“You can have someone else be in control of your career or you can rise up,” declares Kudzi Chikumbu

“Just One Thing” Podcast Is The Thing You Need Right Now

Patrick Hanlon

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCompany, Medium, Inc., East Hampton Star. Founder primalbranding.co

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