Patrick HanlonHow Stanford University Built Its Own $2.7 Trillion UnicornDo you know that Stanford University can point to over 5,000 companies who have their roots on the Stanford campus? These include faves…Jun 23Jun 23
Patrick HanlonWhat Is Ritual?Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story…May 2May 2
Patrick HanlonBeware The Apes Of GodIn his 1956 treatise on the Trickster figure, anthropologist Paul Radin discusses that character within the psychological context of…Nov 30, 20235Nov 30, 20235
Patrick HanlonPrimal Branding® As Structured Process For Content CreationContent production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer…Nov 6, 2023Nov 6, 2023
Patrick HanlonThe Cloud Marketing MantraTrust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people…Sep 29, 20231Sep 29, 20231
Patrick HanlonRewild Me.Rewilding got its pioneer kickoff when architects James Corner, Piet Oudolf and Charles Renfro suggested planting wildflowers atop the…Sep 15, 20231Sep 15, 20231
Patrick HanlonBounded Or Unbounded. What Do You Want Your Brand To Be?Unbounded brands escape the traditional trajectory and seek out new reasons to beSep 1, 20231Sep 1, 20231
Patrick HanlonI Don’t Need A Magic Moon To Remind Me How Your Eyes Light Up The StarsDuring his interview with David Landa, partner and executive design director at Free Association in San Francisco, savvy AI technologist…Aug 10, 2023Aug 10, 2023
Patrick HanlonBecome Your Own Brand ArchetypeIt has become standard for marketing and communications pros to spin psychologist Carl Jung’s wheel of archetypes, hoping to land on an…Jul 20, 20231Jul 20, 20231