Member-only story
B2B Data Analytics Firm Uses Stock Photography To Brand Like A Boss
B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate.
In truth, the wall between consumer and B2B has been dissolving for years. Blendtec threw ridiculous objects into their industrial blenders and chopped weird stuff to smithereens on YouTube. Salesforce — as B2B as it gets, had Neil Young playing at company events for years. Clearly work life has been creeping into home life since the introduction of the laptop — and WFH has pushed it forward.
These days, “All you need is an idea and good taste,” quips Mark Andeer, global head of sales and marketing at data analytics company Rawcubes.
Andeer just produced what is possibly the first television commercial to make data analytics come alive via a thoughtful and compassionate human story. The 30-second spot was created for YouTube and tells a visual story of a woman growing from…
