B2B Data Analytics Firm Uses Stock Photography To Brand Like A Boss

New video makes data analytics come alive via high production values and low budget tools

B2B enterprise has always felt like a second cousin to popular consumer brands like Pepsi, Apple, Nike and Beyoncé. B2B markets are more niche, their budgets typically smaller and B2B products and services are not always influenced by popular media. This has resulted in B2B brands assuming a second class status that is not always accurate.