#BlackLivesMatter As Brand

Patrick Hanlon
5 min readJun 1, 2020
Protestors in London sparked by death of Minneapolis man George Floyd

What the world cannot unsee is the video image of a white Minneapolis police officer with his knee on a black man’s neck.

No propagandist could have staged a more effective symbol. It is metaphoric beyond words and an outrageous meme of white supremacy, broken justice and inequality.

One week ago, Minneapolis was known as the hometown of Prince, Lizzo and the inspiration behind the Coen…

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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, Medium, Inc., East Hampton Star. Founder primalbranding.co