Chris Do Hacks Primal Branding

The Futur founder Chris Do featured on Times Square billboard last week

Chris Do is a quick study. Not only has he built TheFutur into a remarkable enterprise with hundreds of thousands of followers, but he interviews dozens of experts for his podcasts and picks up new learning and inspo along the way.

Driven by a humongous mission to, “Teach 1B people how to make a living doing what they love,” Chris executed a Primal Branding strategy immediately after our podcast. Here’s what…

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