Coronavirus As A Raging Brand Mechanism

Patrick Hanlon
6 min readMar 2, 2020
Every year we have another flu scare, what makes Covid-19 so special?

Alerts and news reports on Covid-19 the most infectious disease in the world have spread around the globe faster than the coronavirus itself.

The social virality of this potentially lethal disease has been exponential and due not only to our human rubbernecking instinct and the pandemic morbidity of the disease, but because the root code of the coronavirus narrative is essentially Primal…

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder