How Do I Create A Music Brand Using Primal Branding®? Week 3: Icons

Icons are the visuals, sounds, and other symbols that signal who you are Photo: Josh Goleman

Welcome to Week 3. By now you have at least thought about your Creation Story and your Creed. (If you haven’t, google How Do I Create A Music Brand Using Primal Branding®? and look for Week 1: Creation Story and Week 2: Creed.) Now that you can tell people where you’re from and what you’re about, the third piece is that they have to be able to identify you.