How Do I Create A Music Brand Using Primal Branding®? Week 4: Rituals

Patrick Hanlon
9 min readMar 9

The next piece in the great puzzle is Rituals. Once people know where you’re from, what you’re about and how to identify you, the next piece is how you act. Meaning in motion.

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There are so many rituals embedded in music creation, performance and appreciation that it is sometimes difficult to hit them all…

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder