How Do I Create A Music Brand Using Primal Branding®? Week 5: Lexicon
All communities have their own unique language that occupants build in order to communicate with one another. These are their Sacred words, or Lexicon.
At cloud level, these words are languages like Chinese, Hindi, English. In the working world of business professions, the languages of doctors, lawyers and real estate agents are as different as coders, film directors, carpenters and shoemakers. Everyone has their own terms of art.
In music, not only are there standard music terms like “music staff,” “measures,” “time signature,” “treble clef,” “whole notes,” “stanza,” “a capella,” “tacet,” “obligato,” “adagio,” “allegro,” “forte” and others. But each of the dozens of music styles from sonatas to Brooklyn drill has its own terms. And there are other music-related terms to be learned, from “Chill Bliss” to “808 bass.” If you don’t know the words, you’re not a part of the group.
And with over 100 sub-rock genres alone, sometimes even insiders can feel like an outsider.
Fan communities form their own identifying vocabularies, too. Think of the Grateful Dead lexicon, shaped spontaneously…
