How Do I Create A Music Brand Using Primal Branding®? Week 5: Lexicon

Patrick Hanlon
8 min readMar 20
You have to know the right words to get free tickets to a Grateful Dead concert

All communities have their own unique language that occupants build in order to communicate with one another. These are their Sacred words, or Lexicon.

At cloud level, these words are languages like Chinese, Hindi, English. In the working world of business professions, the languages of doctors, lawyers and real estate agents are as different as…

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder