How Do I Create A Music Brand Using Primal Branding®? Week 6: Nonbelievers

Patrick Hanlon
8 min readMar 26

“Anybody has the power to hurt somebody that is saying, Hey, look at what I made, you know? Everybody wants to be seen. Everybody wants to be acknowledged. And artists aren’t any different. I’m not any different.” - Jeff Tweedy/Wilco

Haters, pagans, critics, trolls.

For all the hundreds or thousands of people who love your music, there will always people who would rather listen to something else. To somebody else.

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder