How Do I Create A Music Brand Using Primal Branding®? Week 6: Nonbelievers
“Anybody has the power to hurt somebody that is saying, Hey, look at what I made, you know? Everybody wants to be seen. Everybody wants to be acknowledged. And artists aren’t any different. I’m not any different.” - Jeff Tweedy/Wilco
Haters, pagans, critics, trolls.
For all the hundreds or thousands of people who love your music, there will always people who would rather listen to something else. To somebody else.
So let them.
During the 1960s, Rolling Stone magazine summoned some of the best writers ever to create a standard for rock and roll criticism. Like art critics, those writers (including Lester Bangs, Hunter S. Thompson, Ralph J. Gleason, Cameron Crowe, Ben Fong-Torres, Joe Klein, even Patti Smith and John Lennon) established subjective standards for what was good and what was not. Rolling Stone journalism was a looking glass into the needs of 1960's culture, and helped to establish music and politics as equal parts of that culture. Ironically, some bands and albums these Rolling Stone writers criticized negatively ultimately became some of the best albums ever. And, sometimes albums that R.S. critics applauded sank like stones (this is too nerdy to cite examples).
