How Do I Grow My Brand?

You can help grow your brand by single or double digits by deploying this amazing simple activation method

Here’s an activation you can deploy that has been proven successful in-market, with single and double-digit sales increases for billion-dollar brands. There are even some additional branding tips for you at the end.

Whether you are a product or a service, here’s a proven method to help grow your brand:

First. Identify your brand zealots and define what makes them your brand’s best promoters.

Second. Identify your potential zealots and define what’s keeping them from becoming staunch brand advocates.

Here’s the first step: Identify your raving fans — brand zealots. These are the people who don’t just like you, they adore you. These advocates are passionate about who you are, what you do, why you exist, and interact with you constantly. They even rave about you to whoever will listen. In sum, they are the core of your business.

The first step is to identify your brand zealots. Second, identify your potential zealots. Photo: Mimi Thian Unsplash

Select your brand zealots according to IRL hard metrics: their number of repeat purchases, purchase volume, online (or in-store) visits or other metrics you trust. These factors will vary depending upon your product or service, your industry and your category. You already probably know who they are.