How To Use AI For Successful Brand Strategy

Integrating AI + Primal Branding® helps determine what makes you unique and differentiated in marketplace

Many marketers use AI to streamline content creation and the design process. Now AI also can help optimize your brand’s strategic process.

Primal Branding® is the unifying principle that unites performance marketing and brand. It intentionally creates a belief system that attracts others who share your beliefs, resulting in authentic long-term growth. First? You need the storyline that makes you unique and differentiated in the marketplace.

Primal AI augments strategic brand development by deconstructing your product (or service) into Primal Code®: seven narrative elements that include your creation story, creed, icons, rituals, lexicon, nonbelievers and leader. Artificial intelligence helps accomplish this within minutes, not weekends.

Primal Branding + AI can also provide a feedback loop on the success of your omnichannel marketing mix. Art by artist Martha Rich

“Primal” already creates more advocacy, WOM and hockey sticks. Now, using Primal AI can help you deconstruct, build, collate, post-check and do comparative studies.

“Today’s social media environment makes it so much easier to fulfill all the pieces of Primal Code because you just tick off all the boxes,” says Roeya Vaughan, former ceo of luxury jewelry brand Tacori. “It’s also a feedback loop…