I Don’t Need A Magic Moon To Remind Me How Your Eyes Light Up The Stars
During his interview with David Landa, partner and executive design director at Free Association in San Francisco, savvy AI technologist Doug Imbruce points out, “Moments of surprise and delight — joy! — are the primary elements of any consumer technology product.
“We often talk about the ‘time to magic’ in a product,” says Imbruce. “A user experience that results in a magic moment within 5 or 10 seconds of setup.”
Spontaneous joy, time to magic is a desired outcome for any category — consumer products, entertainment, automobiles, food, vacation travel, craft beer, name it.
In the world of the inverted pyramid, where people make the rules and the voice of the consumer is loudest, the New Value Proposition is whatever people opine about you and the “time to magic”; in other words, advocacy and fandom.
The new Barbie movie would not have been a success without truckloads of bias-bashing public relations efforts prying open minds prior to launch (and rave reviews afterward). Taylor Swift’s concert tour dominates not only because of her platinum music catalog, but thanks to throngs of equally amazing Swifties. Craft beer is guzzled by the gallons (leaving Budweiser and other legacy players gasping) not only because of more appealing products, but via…
