Is This The First BMW Ad?

The original layout for the first BMW print ad by legendary advertising agency Ammirati & Puris. Television advertising was expensive, so foreign car manufacturers relied on less expensive print advertising

Does anyone remember a time before BMW? Unlikely. The German import has been on American streets since before most people were born. But in 1973, two advertising guys named Martin Purvis and Ralph Ammirati ditched Carl Ally Advertising and the Fiat account to rent a hotel room in midtown Manhattan. They gave themselves four weeks to get a paying advertising client. After three weeks, they had no one. On week four, they got UPS. The very next…