J. Crew Chooses North Fork Polar Bears As Micro Influencers

A small community of stalwart enthusiasts, the NoFo Polar Bears meet each Saturday

Like many agile brands, J. Crew is trying out micro influencers as a fresh effort to gain relevance and sales. Micro influencers have clusters of fans and followers not in the hundreds of thousands or millions — instead, their communities are in the hundreds or thousands. These communities can be smaller, but they are also intensely interested and loyal.