Jon Bond The OG of Disruptive Marketing

Wonder how pop-up stores, “reality” video and cool ads for Kenneth Cole, Snapple and Target got started?

Kirshenbaum + Bond’s lo-fi “Snapple Lady” played opposite Coke and Pepsi supermodel T.V. commercials

Jon Bond and Richard Kirshenbaum are trying hard not to be seen, hiding in plain sight at the Pen & Pencil restaurant, an upscale eatery in Midtown Manhattan.