Let’s Put Positioning On Pause

Photo: @woodygphoto

I once sat in an auditorium with a group of marketers to hear Jack Trout and Al Ries talk about their new book, “Positioning: The Battle For Your Mind.” They handed out a narrow orange (orange!) pamphlet that highlighted their ideas — I still have it somewhere.

In the 1970s, Positioning pushed forward the perceptive notion that by framing your product in certain ways, you “positioned” your product in people’s…

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Patrick Hanlon

Patrick Hanlon

1K Followers

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co