Let’s Put Positioning On Pause

Photo: @woodygphoto

I once sat in an auditorium with a group of marketers to listen to Jack Trout and Al Ries talk about their new book, “Positioning: The Battle For Your Mind.” They handed out a narrow orange (orange!) pamphlet that highlighted their ideas — I still have it somewhere.

In the 1970s, Positioning pushed forward the perceptive notion that by framing your product in certain ways, you “positioned” in people’s minds…