Never Feel Lost Again While Managing Your Brand

Primalism is a constellation of parts that define what it means to be a “brand” and how to become one Photograph: @janiemac55

Look into the night sky and some people see only a mass of alien stars. You find yourself lost in darkness, gazing into the middle of nowhere. But when someone points out the North Star for you and the Big Dipper, you see a pattern. They become recognizable and familiar. Then someone adds Cassiopeia, Lyra and Orion to your vocabulary, and you see a pattern. The sky becomes understandable. The North Star (or the Southern Cross) can even help you find your way if you’re lost on the terrestrial world. Primal Branding® is similar in that it is an identifiable constellation of parts — a pattern — that defines what it means to be a “brand” and how to become one. Using Primal Code® (creation story, creed, icons, rituals, sacred words or lexicon, nonbelievers and leader) Primal Branding not only attracts others who share your beliefs — it is a strategic activation plan that helps you navigate your brand messages across social, digital and traditional media. So that people line up waiting to be seen with you, and they are attracted to who and what you are and what you mean to them. And you never have to feel lost (or in the dark) while managing your brand again. Not ever. Fun.