No Room For Advertisers On Web3

Patrick Hanlon
5 min readJun 28, 2022
Photo by freestocks on Unsplash

The enthusiasm around web3 is not misplaced. Daily life on the Internet these days has become a wind tunnel test on our collective soul. The convoluted mix of surveillance capitalism, weaponized identity theft and echo chamber of the vanities makes us feel overdue for some stretch goals and new territory.

Yes, we need new rules for the new Metaverse. But to understand where we’re going, we need a common…

Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder