Nobody Cares: StartUp Rule #1

Over 90% of startups fail because they do not pivot from being meaningless to becoming meaningful

There is a lot of positive energy, excitement and passion that surrounds startups and fresh entrepreneurs who have a vision of how they can impact the planet according to their own slant on the world.

Truth is, nobody cares.

Not really. Sure, your mentor may care. Your spouse may care. Your startup investors may even care — a little (but remember they have other startup investments to…