Outrageously Successful Brands Aren’t Just Products, They’re Platforms
A few weeks ago, I mentioned that we have found ways to embed Primal Branding construct with IBM Watson to help create content. This has been a tremendous success: engagement is 3X higher than brand-created content, and cost per click is over 70% less.
But that’s not the real story. The headline is that everyone is becoming a platform now.