Outrageously Successful Brands Aren’t Just Products, They’re Platforms

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A few weeks ago, I mentioned that we have found ways to embed Primal Branding construct with IBM Watson to help create content. This has been a tremendous success: engagement is 3X higher than brand-created content, and cost per click is over 70% less.

But that’s not the real story. The headline is that everyone is becoming a platform now.



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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co