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People Don’t Want A Journey, They Want A Joy Ride
Relationships are built with exclamation points, not dollar signs. Performance marketing techniques may fulfill your hustler urge, but Brands that consistently excite and deliver awe and wonder not only meet quarterly projections, but bring you closer to your Brand vision.
You might think in terms of a funnel, but your customers use a sieve. People don’t want to just be engaged, they want to be re-engaged. They want to feel like beloved participants in your community.
Sharing excitement and awesomeness with shoppers right now can help push prime potential customers to buy you first.
Scientists have discovered that actual behavioral responses result from increased excitement and a solid sense of AWE — and these behaviors help benefit Brand engagement.
Elongated time perception, for example, is one outcome of AWE that can translate into more time on your site (anyone who’s started watching Instagram short films and rolls out to discover that it is now 40 minutes later knows the feeling).
