Polaroid Is Back2Back

Polaroid has just rebranded itself again, which signals another rebirth for the brand that has been born, reborn, born again. And again.

Danny Pemberton, formerly of Polaroid Originals, lately at IDEO has led the latest rebirth.

Several years ago, I walked through the deserted offices of the formerly famous Polaroid Corporation. The company HQ was set in a pine forest outside of Boston, a mix of…