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Human[e] Wine Doing Good, Sends Profits To Good Causes

Patrick Hanlon
2 min readDec 10, 2022

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Walla Walla wine producer Rasa Vineyards sends 70% of total Human[e ] sales to charities

Pinto and Billo Navarane, owners of flourishing winery Rasa Vineyards, wanted to do something to give back to the global community.

Rasa Vineyards, based in Walla Walla, Washington, creates some of the finest wine in the USA if not the planet, using grapes harvested from a section of Earth similar in character to France’s Rhone Valley.

The very first wine they produced received 95 points, and they have never let up.

Three years ago, they decided to bottle some of their finest Syrah and name it Human[e]. Each year, a portion of Human[e] sales are funneled to charities around the globe, and this year is no exception: 70% of total sales are being donated to charity.

Brothers Pinto and Billo Navarane, owners of Rasa Vineyards

True wine geeks, Rasa proprietors Pinto and Billo Naravane decided to use their best fruit to experiment with a blend from two iconic terroirs: their own Naravane Estate in the Rocks District and the DuBrul Vineyard in Yakima Valley.

“We wanted to see what would happen,” explains Rasa cofounder, Pinto Naravane. “Only three of the 55 blends that we tried resulted in a synergistic effect — the best combination being a 60/40…

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Patrick Hanlon
Patrick Hanlon

Written by Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, Medium, Inc., East Hampton Star. Founder primalbranding.co

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