Scaling Identity And Consciousness In The Metaverse

Building personal identity in the metaverse may be the creation of your best self. Illustration created via MidJourney

Identity will be the real currency of the Metaverse. This is the place where you can build your ideal self.

This may sound like a freakish combination of Ready Player One and The Matrix. But no more freakish than the Apple Watch mimicking a Dick Tracy wrist device. Or other things looking suspiciously like the 1962 TV series “The Jetsons.” We imagined what we have become. Even if what we imagined was seventy to 100 years ago.

The rules of the metaverse are still being drawn, but existential rules remain: We give names to people, places and things to help us navigate the world. We describe these things with story to provide context and comprehension. (To be clear, if something does not have a name, it does not exist.) To be meaningful, relevant, understood and believed, the most powerful stories are embedded with seven raw elements: creation story, creed, icons, rituals, lexicon, nonbelievers, and leader.

The rules of the metaverse are still being drawn but some basic truths remain

We call these seven elements Primal Code® and, like Paint-By-Number, you can fill them in any way you want to. The constellation of all seven is the most powerful form that exists. It moves people. If you want marketing, choose from any of…