Scammers Bring New Meaning To “Brand Safety”

Why do major brands regularly concerned with “brand safety” disregard swindles practiced in their name? Photo: iStock

A woman in Westchester, New York recently was convinced of two things: first, that her identity had been stolen. Second, that false bank accounts had been opened using her name and Social Security number. Dirty money, explained a man who identified himself as an FBI agent, was being laundered through accounts across Ohio, Florida, Kentucky and other states. As a result, the woman was being watched by local and…

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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co