The Brand Effect Of The Biden Inauguration

Patrick Hanlon
4 min readJan 23, 2021
ILLUSTRATION BY LINCOLN AGNEW. PHOTOGRAPH BY GAGE SKIDMORE

Wednesday marked the day-long relaunch of a global Brand called the United States of America. At least three national networks streamed the day-long event of the inauguration of President Joseph Biden and Vice President Kamala Harris, marking the nation’s 46th peaceful transition of power and the end of the uncivil Trump administration.

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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, Medium, Inc., East Hampton Star. Founder primalbranding.co