The Difference Between Traditional Brand Strategy And Primal Branding

Primal Branding is deployed by billion dollar enterprises including YouTube and people like you Illustrator: Martha Rich

The main difference between Primal Branding® and the general definition of brand strategy is the emphasis on psychology and emotional factors.

While traditional brand strategy focuses on creating a unique and differentiated brand image, positioning the brand in-market and developing a consistent brand message, Primal Branding takes a deeper dive into the psychological and emotional drivers of consumer behavior.

This approach recognizes that consumers are often motivated by deeper, more fundamental needs and desires, and that a successful brand should tap into those needs in order to create a strong, lasting connection with consumers.

The above paragraphs were written by artificial intelligence, created somewhere in the interwebs, in response to the question, So what is the main difference between primal branding and the general definition of brand strategy?

We do not disagree with their assessment of deeper dive. But we would counter that the outcome of using Primal Branding is to create a unique and differentiated brand image. By deconstructing a person, place or thing into the seven pieces of Primal Code® (creation story, creed, icons, rituals, lexicon — or sacred words, nonbelievers — or pagans, and leader) each piece of code becomes a point of…