The Difference Between Traditional Brand Strategy And Primal Branding

Primal Branding is deployed by billion dollar enterprises including YouTube and people like you Illustrator: Martha Rich

The main difference between Primal Branding® and the general definition of brand strategy is the emphasis on psychology and emotional factors.

While traditional brand strategy focuses on creating a unique and differentiated brand image, positioning the brand in-market and developing a consistent brand message, Primal Branding takes a deeper dive



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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder