The Story Behind Primal Branding’s Scary Book Cover

The original “scary” book cover

A friend once told me that my book Primal Branding was successful despite the first black and white cover. On the other hand, I knew of people who bought the book specifically because of its impactful cover.

“Primal Branding”’s original scary book cover, first published in 2006, has always been controversial. First of all, what is that image? An alien? A mask? More to wonder.

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Patrick Hanlon

Patrick Hanlon

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Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co