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“The YouTube Formula” x “Primal Branding”
As you’ll discover in the first pages of “The YouTube Formula” the new book by YouTube sage Derral Eves, the key to Google success is to be on YouTube. The search engine looks at YouTube presence as it factors who lands on the first page of Google Search. It’s a thing.
The next thing you should know is that “Primal Branding” has been required reading at YouTube for generations of YouTubers. Why? Because when Google wondered if there were any commonalities between the YouTube videos receiving millions of views, they discovered the root code (or Primal Code®) of Creation Story, Creed, Icons, Rituals, Lexicon, Nonbelievers and Leader that systematically outlines a fundamental narrative for creating a belief system. That narrative not only attracts audiences, but becomes the soul of a meaningful brand.
In “The YouTube Formula” Derral Eves, who has been an ardent practitioner of building YouTube audiences and understanding how YouTube works (and how Primal Branding works within the YouTube universe), solves the mysteries of YouTube: how to identify your audience, engage viewers, define the metrics, understand feedback, design strategy, build audiences and make a difference.
In the final chapters, Derral Eves outlines the step by step story of how he and his fellow executive producers used Primal Branding to build the most…
