True Content Creators Pull Influencers Away From Brands

Photography: J.R. Switchgrass

Whether assembling in-house teams or hiring outside vendors, smart companies are pulling back from ego-driven Influencers in favor of true content from independent content creators.

This tactic often is not only less expensive, but — posting authentic content on your own website can create better outcomes.

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Patrick Hanlon

Patrick Hanlon

1K Followers

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co