Two Metrics New Products Need To Know Before Launch

These metrics — grabbed from two isolated sources, have proven to be the two most important things key stakeholders need to understand as they get ready for launch.

Whether you are launching a new product from scratch or a line extension, two metrics are key

1. People in the USA need to see you in five (5) different places before they are aware that you exist. That means before they can even say, “Yeah, I think I’ve heard of them.” (This is according to a study from…



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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder