What Is Brand Vision?
7 min readMay 4, 2018
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three.
Steve Jobs wanted this, “Put a ding in the universe.”
Henry Ford wanted to make cars that ordinary Americans could afford. (Consider that in Henry’s era, people were driving the equivalent of $200,000 Teslas while everyone else was riding a horse.)
