What Is Brand Voice?

Brand voice is one of the most important, genuine and strongest articulations of what we call Brand.

Brand voice is where we not only state our beliefs, but what we say and where we say it reveals our personality: clever, serious, funny, witty, grave, academic, smartass, deadpan, corporate, et al. We are all the colors of the sea.

We are all well-acquainted with how Nike, Samsung, Apple, Coke and other Big Brands voice their global ideas. But here are others, including some newcomers, who might be re-inventing the ways we read, listen and hear things in the future.

The Skimm is daily email newsletter that focuses on delivering popular news. Founders Danielle Weisberg and Carly Zakin have found a refreshing new way to report the news that is BFF casual, “Hey there.”

The Skimm reaches over 5 million subscribers toplines the news, using bullet-point-style subheads that carry us from one point to the next: The story. What happened. What did President Trump say? What are other people saying?

The Skimm also creates non-traditional (that means clever) lead-ins like, “What to say to your friend who works at a non-profit…” to steer us into an article about non-profits pulling back from search and rescue missions.