What Is Brand Voice?

Brand voice is one of the most important, genuine and strongest articulations of what we call Brand.

Brand voice is where we not only state our beliefs, but what we say and where we say it reveals our personality: clever, serious, funny, witty, grave, academic, smartass, deadpan, corporate, et al. We are all the colors of the sea.

We are all well-acquainted with how Nike, Samsung, Apple, Coke and other Big Brands voice their global ideas. But here are others, including some newcomers, who might be re-inventing the ways we read, listen and hear things in the future.