What Is Ritual?
3 min readMay 2, 2024
Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story, Creed, Icons, Sacred Words (or Lexicon), Nonbelievers (or Pagans) and Leader.
Icons and Rituals work closely together.
Like this. You’re staring at this post, which is a ritual, and you’re looking at it on your computer or smartphone — which are iconic. You drive to work which…