When Is The Right Time For Small Business Owners To Start Thinking About Their Brand?

Narratives that include the 7 elements in Primal Branding tend to succeed on the street Photo credit: @jonnybrandmaster

It’s never too early to start thinking. Look at the stats: eight out 10 of new businesses fail not because they don’t have great products, but because small and medium-sized business owners held off on “marketing” or “branding” as foreign to their success. “Wait until we get our product right,” they tell themselves. (Insurance firm Embroker…



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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co