Why Building Your Fan Community Is More Important Than Your New Product Build

Evidence shows that over eight out of ten new product and service introductions fail in the marketplace. According to one study, 50% of U.S. startup companies fail within the first four years and 14% are due to poor marketing tactics.

The typical problem is that new product developers are not solving a true consumer problem or…

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Patrick Hanlon

Patrick Hanlon

1K Followers

Author of “Primal Branding,” “The Social Code,” writer on Forbes, FastCo, Inc., East Hampton Star. Founder primalbranding.co