Why Car Designers Shouldn’t Design Cars

Patrick Hanlon
3 min readFeb 2, 2021
Sleek e-mobile road candy from designer Joe Doucet @JDXP is currently unavailable. But what if?

Well, not all cars anyway. Consumers today have over 300 different models of cars, trucks, vans and SUVs to choose from. But there is overwhelming homogeny in car design. Which is why, driving down the Interstate, you can’t tell one car brand from the other.

(“Is that a Kia or a Hyundai? Wait — it’s a Mercedes?!!”)

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Patrick Hanlon

Author of “Primal Branding,” “The Social Code,” writer on Forbes, Medium, Inc., East Hampton Star. Founder primalbranding.co