Why Car Designers Shouldn’t Design Cars
3 min readFeb 2, 2021
Well, not all cars anyway. Consumers today have over 300 different models of cars, trucks, vans and SUVs to choose from. But there is overwhelming homogeny in car design. Which is why, driving down the Interstate, you can’t tell one car brand from the other.
(“Is that a Kia or a Hyundai? Wait — it’s a Mercedes?!!”)