Patrick HanlonWhat Is Ritual?Rituals are one of the seven pieces of Primal Code® identified in Primal Branding. The other pieces of Primal Code are Creation Story…·3 min read·May 2, 2024----
Patrick HanlonBeware The Apes Of GodIn his 1956 treatise on the Trickster figure, anthropologist Paul Radin discusses that character within the psychological context of…·4 min read·Nov 30, 2023--5--5
Patrick HanlonPrimal Branding® As Structured Process For Content CreationContent production becomes a brand-building machine when you overlay the matrix of Primal Branding®. The role of the Chief Content Officer…·5 min read·Nov 6, 2023----
Patrick HanlonThe Cloud Marketing MantraTrust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people…·3 min read·Sep 29, 2023--1--1
Patrick HanlonRewild Me.Rewilding got its pioneer kickoff when architects James Corner, Piet Oudolf and Charles Renfro suggested planting wildflowers atop the…·5 min read·Sep 15, 2023--1--1
Patrick HanlonBounded Or Unbounded. What Do You Want Your Brand To Be?Unbounded brands escape the traditional trajectory and seek out new reasons to be·7 min read·Sep 1, 2023--1--1
Patrick HanlonI Don’t Need A Magic Moon To Remind Me How Your Eyes Light Up The StarsDuring his interview with David Landa, partner and executive design director at Free Association in San Francisco, savvy AI technologist…·3 min read·Aug 10, 2023----
Patrick HanlonBecome Your Own Brand ArchetypeIt has become standard for marketing and communications pros to spin psychologist Carl Jung’s wheel of archetypes, hoping to land on an…·5 min read·Jul 20, 2023--1--1
Patrick HanlonIs This The First BMW Ad?Does anyone remember a time before BMW? Unlikely. The German import has been on American streets since before most people were born. But in…·3 min read·Jul 3, 2023----